Bringing Frozen Dead Guy Days To Life

When the quirky Colorado celebration known as Frozen Dead Guy Days outgrew its small mountain town, Visit Estes Park and The Stanley Hotel stepped in to keep this delightfully weird — and wildly popular — annual event alive (pun intended). The only catch was that Visit Estes Park had only 100 days to put it all together, handling the logistics of the event, marketing, promotion and asset creation in-house, producing high-quality content that rivaled agency work.

Working closely with TURNER, Visit Estes Park and The Stanley developed a powerful PR program that would support ticket sales, positive sentiment and drive visitation to the mountain town in a historically slower season. And it worked.

Frozen Dead Guy Days media coverage included 32 articles, with features in top Colorado-based outlets including The Denver Post, 5280, 303 Magazine, Denver’s Westword, several local broadcast interviews, and major national stories from Thrillist, Outside, Yahoo News, and Wall Street Journal, among others. Additionally, Visit Estes Park hosted five content creators on a FAM trip during the event, ensuring that next year’s festival will be even more successful. Frozen Dead Guy Days is just getting warmed up …

Photo courtesy of Visit Estes Park