What She Does:
Adél’s expertise in destination marketing and luxury communications brings an integrated approach to the team in New York, where she oversees the travel division. She is responsible for developing strategic plans to meet clients’ objectives, brand management and publicity aspirations, integrating all elements for optimum results.
With a background in destination marketing with South African Tourism and Visit Britain, not to mention luxury travel PR experience working with international brands, Adél is well versed in developing creative solutions to meet client objectives and expectations.
South African in New York:
Adél is known to say that South Africans are taking over the world, slowly but surely, and she's very proud to be part of the ongoing world domination! She moved to New York twelve years ago and has never looked back, growing her marketing and communications expertise through local and international client experiences.
Out of Office:
A total foodie, Adél likes to try international delicacies when traveling, not often saying no to interesting culinary opportunities. Bucket list items currently include Iceland (she is obsessed with the Aurora Borealis) and Croatia, and, more locally, Montana is high on the wishlist. Her dog Mack is the most seen face on her Instagram feed…