Our Services Include
- Media Relations
- Social Media Strategy & Training
- Social Media Monitoring & Analysis
- Event Publicity
- Media Training
- Press/FAM Trips
- Marketing Communications
- Employee Communications
- Crisis Communications
- Community Relations
- Speech Writing
- Celebrity & Influencer Seedings
- Sponsorship Evaluation
- Communications Auditing
- Results Measurement
- Targeted Media Events (incl. Product Showrooms)
Our scope of work is broken down into two phases, development and implementation.
Development Phase
- Comprehensive brand audit
- Research
- Strategy sessions
- Public relations plan
- Media relations plan
- Social media plan
- Event / grand opening plan
- Crisis public relations plan
- Internal communications plan
- Employee communications plan
- Community relations plan
- Development of tailored media lists
- Media training
- Development of all press kit contents
- Copywriting of all press releases and materials
Implementation Phase
- Execute public relations campaigns
- Media calls / tailored pitches
- Arrange interviews / Photo Shoots
- Interview preparation
- Strategic launch of key announcements
- Press coverage monitoring
- Execute social media campaigns
- Build relevant online channels
- Real-social media monitoring
- Launch specific promotions
- Copywriting /editing
- Strategy sessions
- Trade show public relations
- Representation in key industry organizations
- Comprehensive reporting on all activities
- Ongoing evaluation and goal measurement